Should I offer free shipping or keep it separate?

The free shipping debate is real and there's no universal answer — but here's the honest breakdown. Etsy does give a slight ranking boost to listings with free shipping. However, rolling shipping into your price works best when your items are light and your competitors also offer free shipping. Where it backfires: heavy items, international sellers, or shops where buyers are price-sensitive and your "free shipping" price looks expensive compared to competitors showing lower base prices. Our recommendation: test both. Run half your listings with free shipping (price rolled in) and half without for 30 days. Check your conversion rates in Etsy Shop Manager. Let the data decide. For most handmade sellers in the US, free shipping on domestic orders (while charging for international) is a good middle ground.