Marketing
Social media, Pinterest, email marketing, and how to build an audience off Etsy.
How Pinterest Drives 60% of My Etsy Traffic
One seller's strategy for turning Pinterest into a consistent, free traffic machine for her Etsy shop.
Build a Brand, Not Just a Shop: The Etsy Seller's Guide to Standing Out
Thousands of sellers make similar products. Branding is what makes buyers choose you, remember you, and come back. Here's how to build it.
TikTok Made Me Buy It: How Etsy Sellers Are Winning with Short-Form Video
TikTok's #etsy hashtag has billions of views. Here's how real sellers are turning 60-second videos into thousands in sales.
Etsy vs. TikTok Shop: Where Should You Actually Be Selling in 2026?
TikTok Shop has gone from experiment to genuine threat. Here's an honest comparison of both platforms and the strategy that's working for sellers who use both.
Does Video Actually Help Your Etsy Listings? Here's the Data
Etsy lets you add a video to every listing. Most sellers skip it. The ones who don't are seeing real results — but only for certain types of products.
Should You Run Etsy Ads? An Honest Answer for New Sellers
Etsy Ads can accelerate growth or drain your budget with nothing to show for it. The difference comes down to timing and what you're actually selling. Here's when to run them and when to wait.
Etsy Ads Aren't Working — Here's Why (And What To Do Instead)
Most sellers run ads too early, on listings that aren't ready, with budgets too small to generate useful data. Here's how to diagnose your ad problem — and what actually works instead.