Is it worth having an Instagram account for my Etsy shop?

It depends on your niche and how much time you have. The honest truth: Instagram rarely drives direct Etsy sales through links (the link-in-bio conversion rate is very low). Where Instagram actually helps is brand building — it makes your shop feel more legitimate, builds trust, and over time can generate word-of-mouth. If you enjoy making content and your products are visually appealing (jewelry, art prints, ceramics, textile items), Instagram is worth the effort — especially Reels showing your process. If your products aren't super photogenic or you don't enjoy content creation, your time is better spent optimizing listings, adding more listings, or improving photos. If you do start Instagram: post process videos, not just product shots. Process content (pouring wax, throwing clay, assembling jewelry) consistently outperforms product-only posts.